Pitch Like You Mean It (PresenTense Crosspost)

This post was originally written as part of my PresenTense NYC Fellowship. It also appears here.
I’m glad Purim happened during this year’s Fellowship. This year, I realized Megillat Esther contains the blueprint for the perfect pitch.

The stage for Esther’s pitch is set in Chapter 4 of the Megilla named for her. That’s when she learns, through Mordechai, of Haman’s plan of genocide for all the Jews in Achasuerus’ (or Xerxes’, if you’re nasty) domain. She’d like to petition the king to change his mind but, as she tells Mordechai, “any man or woman who goes to the king’s inner court without permission–there’s just one rule–they die.” It’s pretty clear her pitch is a risky one.

Esther goes anyway. After 3 days of fasting and market research (we can only assume), she enters the king’s inner court. Without permission. Achasuerus points his golden scepter at Esther, signifying he won’t kill her. Esther invites her husband and Haman to a string of parties, the second of which is her pitch meeting. When she finally pitches, in chapter 7, Esther demonstrates an intimate knowledge of her audience and the market context.

No Time Like the Present

I am happy to announce that I (along with this show) have been selected as one of PresenTense NYC’s 2014 Fellows!

What is PresenTense, you ask? Good question! PresenTense is an intensive series of workshops designed to give the tools and resources required to make big things happen to people doing cool things in the Jewish community. So, expect big things from the other 2014 Fellows and some very exciting expansion to OMGWTFBIBLE this year!